Commissioned by European taxi application MyTaxi to produce a series of images around London. The commission's aim was to advertise their new electronic car drivers, allowing you to be transported around the capital in an environmentally friendly way.
In addition, the social media campaign was focused on how black cab drivers in London are a great source of information, with mytaxi drivers giving great tips of places to visit, eat and drink around the capital. Naomi not only was responsible for photographing the campaign but also producing the shoot, from location scouting and selecting the restaurants, book stores, ice cream parlours, iconic locations, etc. featured in the advertisement.
