Commissioned by European taxi application MyTaxi to produce a series of images around London. The commission's aim was to advertise their new electronic car drivers, allowing you to be transported around the capital in an environmentally friendly way. In addition the social media campaign was to visit and photograph various popular locations which MyTaxi recommend their customers to book a taxi to. Not only was I responsible for the photography but also location scouting and selecting the restaurants, book stores, ice cream parlours, iconic locations, etc.